An Interview with David Corchado, Co-Founder, AvenueZ

[ppawar@kingsresearch.com]

Embrace AI and automation to enhance efficiency, you need to do multivariate testing for ads, proper keywords and tagging are essential for social and you need to be fairly close to real time for your analytics, but don’t discount the human element in building high quality content.

As a long-time CTO / Chief Digital Officer, now co-founder and CSO/CTO at Avenue Z, how have you adapted to today’s AI-enhanced business landscape?

Our company has embraced AI to automate and optimize various aspects of our operations and to improve speed to delivery.

Subsidizing our team’s experimentation with AI tools within a sandbox environment.

Incorporating AI tools into our analytics to get to better real time decisions.

Creating our own stored prompts that help us create content faster and revise copy more quickly. This is typically used at the ideation stage or in very early stages of drafts only.

Automating repetitive tasks like aggregating reporting data and email communications with affiliates.

David, as a veteran, and a tech expert, tell us about your background and your current role at Avenue Z. Also tell us how Avenue Z differentiates itself from other companies in the same space?

My background spans over two decades in technology leadership roles, and I’ve seen a lot of change during that time. I was a software engineer when even code repositories were considered novel, now 60% of all code in Github is written by machines. Staying relevant has meant embracing constant change and not being afraid to leave old skill sets and tools behind even when they were core to your IT identity. With such a large ecosystem of 3rd party applications and workloads in the Cloud, and code that writes itself we now have a world where self improving systems are possible. It is this interplay of machine led predictability and human led creativity where Avenue Z invests our time. We differentiate ourselves through a process called convergence marketing, a seamless fusion of AI-driven efficiency and human-centric engagement, providing a holistic and immersive customer experience across all touchpoints.

What advice do you have for other leaders who are looking to drive growth for their brand?

Embrace AI and automation to enhance efficiency, you need to do multivariate testing for ads, proper keywords and tagging are essential for social and you need to be fairly close to real time for your analytics, but don’t discount the human element in building high quality content. It’s still critical to build genuine relationships with your stakeholders and this includes journalists, thought leaders and client prospects. Authenticity, consistency, and most of all great storytelling is still the best way to get someone’s attention.

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